五粮液·百年老店

白酒,一个浑浊的产业!但是,五粮液百年老店酒品牌的创立在前几年绝对是酒界的一件大事。 当中国白酒市场上所有产品都呈大红、金黄色时,总得有产品说“不”。白酒包装千篇一律,形式色彩庸俗至极的背后,呈现的是 苍白,贫乏的思想。这个行业必须注入新的空气,设计师对品牌概念的把握必须深入而有效。恰值五粮液百年华诞,客户为推广其 “传奇品质”的文化魅力,特打造“百年老店”的品牌。共同公司策略先行,一切工作都围绕“传奇品质”展开,共同创作群以他 们对传统文化的理解,将企业文化,人文精神及独特的品牌诉求融入到创作中。

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100-Year-old Liquor

Liquor, an industry with fierce competition! However, the creation of a new brand under Wuliangye, One-Hundred-Year Wine, sparked a great sensation in the industry years ago. Years ago, the Chinese liquor market is dominated by products packed with red or golden, Wuliangye said "No" to the vulgar and stereotyped packing style that means nothing but paleness and shortage in creativity. New elements must be introduced, materials never used before must be applied to packing and the designer must effectively grasp the in-depth concept of brand. It happened to be one century anniversary since Wuliangye was founded. The Company produced One-Hundred-Year Wine in commemoration of the significant event and to promote its "top quality" of cultural charm. COIDEA designers made the most of their profound knowledge on traditional culture, read a great deal of relevant historical, geographical and cultural books and tracked off its 100-year history. Eventually, they successfully introduced corporate culture, humanity history as well as unique spiritual demands into the design.

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