汾酒

汾酒自古是老牌的中国八大名酒之一。走到今天,其影响力大不如前,甚至被一些后起之品牌远远抛在身后。悠远的历史是宝贵的财富,何尝不是沉重的包袱?找到新的路子让汾酒从悠久历史中突围,便是我们的工作。当下的消费者对白酒文化的接受是渐进式的,从局部到整体的,因此形象与包装的现代化、高档化表现,是让消费者重新感受汾酒的认知回归。

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Fen Jiu

Fen Jiu is one of the eight famous old brand wine, but now it’s not so influential as before and even being left behind by some new young brands. Long history is not only valuable but also a heavy burden. Our work is to find a new way and break through out of long history. Since nowaday consumers accept the culture of liquor gradually, modernized and top-grade brand image and packing are the way to make consumers recognize Fen Jiu once again.

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