剑南春 御品剑南

剑南春,色动香流,滥觞千载,作为剑南春的升级版“剑南御品”如何在历史与现代的时空隧道对接,如何在当下的商业氛围面对寻常百姓,并在现代消费环境下求得视觉神经的刺激是 御品剑南新装诞生的人文背景。包装策略:避免以往创作上的平庸和不足,深度挖掘历史价值,明确市场中的现实定位。深入研究、梳理、评估剑南春的要素资源,整合高层次、具备市 场穿透力的资源来铸造强有力的品牌支撑点,以全新的形式感表达出高端的品牌样貌。

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Jian Nan Royal Wine

Jian Nan chun, originated thousand years ago, possesses intoxicating color and fragrance. As the upgraded version of Jian Nan Chun, how does it survive in modern times; how does it reach ordinary people in current commercial situation; and how does it gain extreme visual stimulation in modern consumption environment, which is the humanistic background of Jian Nan royal wine in new packing. Packing strategies are: avoid mediocrity and insufficiency of former methods; discover historical value in depth; define the realistic position in the market. Reseach in depth, arrange, and access essential resources of Jian Nan Chun; integrate high-level and competitive resources to create powerful supportive element of the brand and exhibit top brand in a new way.

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