颐生

“颐生酒”是清末状元、著名实业家、教育家张謇创办的老牌酒业,早在一九零六年即代表中国获得意大利万国博览会金质奖章。颐生品牌再造的思考,确立在世博会百年纪念的点上,由此拓宽“颐生”品牌精神的横断面。思考的深度与形式表达的原创性是贯穿设计始末的核心因子,这亦是一个炒作的卖点,包括清末状元张謇创办等等元素都道出其悠悠历史及高贵血统。落实到产品表现的本质特征——创作,是我们真正要去做的文章:泱泱中华,五千年养生文化是其真正的魂灵,足以让消费者产生遐想……

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Yisheng Wine

Yisheng Wine, an old brand winery initiated by Zhang Jian—No.1 scholar in late Qing dynasty, famous industralist and educationist, won gold medal on behalf of China in Italy International Exposition earliest in 1906. We thought about reconstruting Yisheng brand on the centennial of World Exposition, to expand Yisheng brand spirit. The originality of deep thought and its expressive way is the core element and selling point throughout the design, including that initiating by No.1 scholar indicates its long history and noble origin. What we really want to do is to present the essence of the product—innovation. The truly essence—China’s five thousand years’ health preservation culture is enough to evoke consumers to free their mind.

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