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宜兴红魁

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我们将品牌命名为“红魁”是这个新产品推向市场后快速得到认可的主要原因之一。“红魁”的意思就是要以做最好品质的红茶为经营目标。 容器设计为瓷器材质,是一个源于自然的瓜叶形态。暗喻纯熟、老成、朴实的玩味。包装主要在平面设计方面进行一个内敛的视觉表现,适度的、平静的传递产品气质。


    宜兴红魁 礼品茶


    我们将品牌命名为“红魁”是这个新产品推向市场后快速得到认可的主要原因之一。“红魁”的意思就是要以做最好品质的红茶为经营目标。盒子是一个300×200×500的大尺寸,中间为瓜叶形态的瓷罐设计。上下的大尺寸抽屉装茶具。其余抽屉则为软包装茶叶若干。包装主体把“一”至“十”的生活哲学观念进行了画面感的表现。因为是礼品盒的设计,为了让隆重的包装使用完了后可以再利用,我们把收纳盒的功能与乐活的生活哲学的浪漫表现进行合理结合,朴素中见礼仪、幽默中见环保。世俗中见雅致,承载祝福与豁达。礼盒又变身收纳盒,最大限度的减少浪费——是一个身体力行的乐活设计。


    To name it “Hongkui” constitutes one of the major reasons for its wining recognition on market quickly, for “Hongkui” in Chinese indicates that the company sets doing business of the best black tea as its operational objective. The box is in 300×200×500 with porcelain pot of melon leaf shape in the middle. Both the upper and lower drawers in large dimensions are used for storing tea set, and other drawers for tea in soft package. The package body fully interprets the life philosophy of “One” and “Ten”. For this is a design for gift box, we integrate the storage box function into happy life philosophy in order to re-use such splendid package. Therefore, it is simple while appropriate as a gift, humorous while environmental-friendly, common while elegant, carrying forward bless and openness. Besides, the gift box can be converted into a storage box, to minimize the waste to the greatest extend. What a happy design!

     可以作为收纳盒进行再利用的礼品包装。
    Gift package that may be re-used as a storage box.

    包装释文:一贯知足  二目远眺  三餐无忧  四季长春  五谷皆食  六欲有节  七分打扮  八方交好  酒薄烟淡  十分坦荡