凤凰烟草 真顺胶烟

为世界烟民的健康谋福祉是真顺的品牌理念,这是在国际控烟趋势下产生的构想,项目是共同设计会同企业一起创作的品牌全案,由于产品属于香烟的替代品,无任何经验与市场参照物可循,(这个项目)从而最大限度的挑战了共同团队的“后台功夫”与全案操控力。工作项目含商品研发、命名、产品形态设计、消费形态研究、品牌形象、包装与推广设计等。

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Zhenshun cigarette

It is the brand concept of Zhenshun to buck for health of world smokers, which is produced in the international trend of controlling smoking. The project is cooperated by Coidea Design and the enterprise. Because the products are the substitute of cigarettes, without any experience and market reference to learn, (the project) greatly challenge “essential technique ” and overall controlling ability of Coidea Design. The project includes commodity research and development, naming, product pattern design, consumption pattern research, brand image, packing and publicity design, etc.

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