丹荔 荔枝干白酒

广东多产荔枝,更不乏荔枝酒。但市面上荔枝酒千篇一律或以荔枝图入画,或做得类似红酒,几乎没有做出贴切的荔枝酒形象与包装。品牌策略:以象征太阳和荔枝的圆形为背景,刻画了岭南人栽种荔枝的日常生活。这个概念拓宽了“丹荔酒”的外在表现空间,亦表现出独特的岭南文化风貌,优雅的插图作为视觉主题,浓郁的乡土与原产地特色,还原了岭南文化原生态的民俗特色。

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Danli Wine

Guangdong is rich in lychee and lychee wine. But lychee wine in the market are all with pictures of lychee, or with the image similar to red wine. There is almost no appropriate image and packing of lychee wine. The brand strategy is that taking a circle symbolizing sun and lychee as background, depict daily life of Lingnan people growing lychee. This concept expands the appearance of lychee wine and also expresses distinct lingnan culture. Elegant illustrations as visual topic and strong native characteristics reflect original ecological custom of lingnan culture.

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