圣茱安葡萄酒

“圣茱安”葡萄酒是上海的著名酒商与智利酒商合作开发的牌子,当时我们要达到的效果就是要地道的“智利”,设计它的形象时我们用了“鹿”这个元素,智利是一个动物王国,我们了解到“鹿”在智利是一个极具代表性的动物,而“鹿”在中国又是吉祥的象征,这样在文化上就很自然的找到了一个切合点,标志设计出来后绘制了两个版本,一个是块面化的效果,适宜做招牌、做推广的运用,一个是版画的效果,适合在招纸和包装上精美细致的表现。

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San Juan Wine

San Juan Wine is a brand developed cooperatively by famous winery of Shanghai and winery of Chile. At that time what we want to achieve is pure “Chile”, and we use deer in designing its image. As Chile is an animal kingdom, we have learned that deer is a most representative animal in Chile while deer is a symbol of lucky in China, we discover a common point in culture naturally. There are two versions when designing the symbol: one is in a large range which is proper for signboard and promotion while another is graphic art which is suitable for delicately printing on poster and packing.

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