阳光地带

像阳光地带这样市场认知度较低的葡萄酒牌子,尤其需要在形象与包装上与同类产品拉开距离,越是走趋同的路线,越是会被淹没在茫茫酒海之中,在设计时我们充分认识到这一点,力求突出一格,让它很“抢眼”,又符合市场接受度,这是一个平衡的工作,拿捏到位,才有让消费者购买的可能。其中最满意的是这款波艮弟的瓶子上,一道细长、耀眼的白光,让人印象深刻,又点到了主题,当年的糖酒交易会一经推出,反响出奇的好,这个单瓶就卖出五万多瓶。

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Sunlight zone Red Wine

As for wine brands with low market approval, Sunlight zone should distance itself from products of the same kind in image and packing and would be unknown to cosumers if it keep the same way as other brands. Fully understanding this point, We try to make it not only distinctive but also in accordance with market approval, only when we keep them in balance will cosumers have the potential to buy it. What we satisfy most is that a slim shiny white light on the bottle of Burgundy makes people impressive and gives its topic. As it was promoted in exhibition booth on Sugar and Spirit Fair of that year, we got surprisingly better results which just for this kind 50,000 bottles were sold out.

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